How to Grow Your Ecommerce Business with Email Marketing: A Detailed Guide

Driving traffic to your site is a challenge every ecommerce entrepreneur must face. While there’s no quick and simple formula for ecommerce success, there are a few strategies you can employ to maximize the potential of every visit to your website. Email marketing provides entrepreneurs with the ability to build relationships with their audience members. From sharing valuable content to guiding customers through the checkout process, smart email marketing helps drive traffic and increase revenue. While social media and messaging platforms are the up-and-coming vehicle for online customer engagement, email marketing remains the leader. Recent research pegs the return on investment of email marketing at 3,800% for small and medium sized businesses. A collection of insights, tips and tricks, this guide will walk you through everything you need to consider with an email marketing strategy. email-marketing-guide