How to Write a Blog Post (That Actually Gets Read)

Blogging lets you teach, inspire, and engage an audience—even drive traffic to your products—at scale.

It gives individuals and brands an accessible way to share their voice. But that same ease also makes it hard to stand out, especially on an internet where it’s estimated that over 2.73 million blog posts are written every day and video seems to be the biggest crowd pleaser.

But that doesn’t mean the blog post is dead. The fact that you’re reading one right now is proof. It just means you need to take a different approach if you hope to rise above the noise.

So how do you make sure the time you spend on a blog post is time well spent? The short answer is to look at crafting a blog post more like how you would selling a product: You come up with an idea and validate it.

• You source the materials you need to produce it.
• You package them up in a pretty way.
• You market your product to the right audience.
• You track the results and try to improve them over time.

But before you put pen to paper—or rather fingers to a keyboard—you should decide whether it’s really in your best interest to do you own writing or outsource it.Read more here on the Shopify Blog